Gym CRM & lead management
Gym CRM that follows up with every lead until they join.
With Sporvizor's gym CRM, everyone who messages you on Instagram, calls, or fills out your form lands on one board. Book their intro class from the calendar, and when they show up, the system creates a task for you to call them the next day.
Features
No more numbers in notebooks or lost messages.
Drag-and-drop sales pipeline
New → Contacted → Intro class → Offer → Won. Customize the stages to match your own sales process.
Lead source tracking
Instagram, WhatsApp, web form, referrals, Google, signage—see how many leads and members each channel brings in.
Lead capture form
A form link unique to each branch—embed it on your website or add it to your Instagram bio. Anyone who fills it out becomes a lead automatically.
Activity history
Calls, messages, meeting notes, stage changes, intro classes—everything on the lead card, in chronological order.
Call or message in one click
Call a lead or message them on WhatsApp right from their card; every contact is logged automatically.
Follow-up reminders
"Call this lead in 2 days"—the task goes on the staff member's list, and they're reminded when it's due.
Convert to a member in one click
A won lead becomes a member with all their details carried over, and you can sell them a membership on the same screen.
Duplicate check
Get a warning if an open lead or an existing member already has the same phone number, so no one gets called twice.
Conversion report
Conversion rates by source, staff member, and period, plus average time to close and lost reasons.
From lead to member
Intro classes are where sales happen.
Most Pilates and personal training studios win new members through intro classes. In Sporvizor, that whole flow runs in one system, start to finish.
See how intro class scheduling works- 01
A lead comes in
Through your form, Instagram, or a phone call—it lands on the board with its source.
- 02
Intro class
Pick a class from the calendar right on the lead card; the lead gets an SMS reminder.
- 03
They show up
The instructor marks them "attended," and a "call" task is created for the next day.
- 04
They join
Sell a membership and convert the lead in one click. It's recorded in your conversion report.
Retention
Keeping members matters as much as winning them.
See who's drifting away before they leave. The same tools work for your current and former members, too.
Win-back pipeline
Members whose membership ended a set number of days ago move into a "Win-back" pipeline automatically.
Bulk SMS
Templated SMS campaigns to the leads and former members you filter.
Referral program
A member refers a friend; the lead's source is set to "Referral" and linked to that member, so you can see who brought in whom.
Sales targets
Monthly acquisition targets per staff member, with real-time progress.
Instagram lead ads
People who submit your Meta lead ad form go straight into your pipeline as leads.
Members who stop coming
An automatic staff task when a member hasn't visited or booked in a while.
Frequently asked questions
What is gym CRM software?
Gym CRM software tracks everyone interested in joining your gym, from their first message to their first membership. In Sporvizor, every lead lands in your sales pipeline with its source. You book intro classes from the calendar, staff get follow-up reminders, and a won lead becomes a member in one click. The conversion report shows which channels bring in members.
How do I turn intro class attendees into members?
Book the intro class from the lead card, and the lead gets an SMS reminder. When they attend, the instructor marks them "attended," and the next day the staff member in charge gets a "call" task. Once they buy a membership, convert the lead in one click. The conversion report shows which sources turn into members, so you know where to focus to get more members.
How does the CRM help with member retention?
When a member hasn't visited or booked in a while, a task is created automatically for your staff. Members whose membership ended a set number of days ago move into a "Win-back" pipeline, where you can filter them and send a templated SMS campaign. Winning back a former member is tracked on the same board as any new lead.
Is the CRM a separate product?
No. The CRM is built into the Sporvizor dashboard, so leads, the calendar, memberships, and payments are all connected in one system. It's included in every plan, starting with Starter.
Can I use the lead capture form on my website?
Yes. You get a link unique to your branch and an embed code to paste into your site. No website? Just put the link in your Instagram bio.
Who can see which leads?
You decide with roles and permissions: sales staff manage leads, while instructors see only their own intro classes.
Stop losing leads.
Get a 14-day free trial—no credit card required. We'll handle the data migration and setup.
- No long-term contract
- We'll call you within one business day
- 30-minute live demo
- Switch in a week